The main target audience for our thriller 'From the Night' is between the 16 - 25 year old bracket, mainly males of middle class stature. The prezi below shows a collage of our target audience, and what their interests or hobbies may be.
As shown on the collage, our target audience may be interested in certain aspects of popular culture such as the rock magazine Kerrang and the TV show Skins. They may also enjoy watching comedic panel shows such as Mock the Week and Never Mind the Buzzcocks, and may be interested in shows such as The Inbetweeners and Dr. Who.
Our thriller is trying to target the of 16 - 25 year old demographic, this is mainly because the main character in the film is of a similar age, therefore the audience is more likely to engage with his situation. Some of films I have researched that have a young main character, are more popular with the younger audience, for example, in 'Animal Kingdom' 'J' is young adult between the age of 16 - 25, so people of a similar age rated the film the highest out of all the demographics. This also evident in 'Essex Boys'.
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| Animal Kingdom Demographics |
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| Essex Boys Demographics |
The use of a male main character could suggest that our thriller may appeal more to males, rather than females, examples of this are 'Animal Kingdom', where males under 18 rated the film 7.6, whereas females under 18 rated the film 7.4. It could be argued that females may enjoy our film more the only female character is seen dead, therefore the female audience could be interested by the mother's situation, and decide to watch more of the film, to try and find out what got the mother killed in the first place. In 'Essex Boys' the majority of the characters are males between the ages of 16 and 25. But as shown in the demographics, the film was much more popular with the female audience. Females aged 18 - 29 rated the film 7.1, compared to males aged 18 - 29 rated the film only 6.0. As the film develops Jason's girlfriend Lisa begins to take control of the situation, this could be a reason why the female audience have rated this film higher than the male audience.
Re your reference to user ratings IMDB Essex Boys, do note that as the film develops Jason's girlfriend begins to take control, hence the appeal to a female audience.
ReplyDeleteA proficient response.. You may wish to consider whether your target audience consume mainstream popular culture or are more interested in niche or off beat/ unconventional aspects of popular culture.