3) What kind of media institution might distribute your media product and why?
My group’s thriller would better appeal to a media institution like Warp Films rather than Working Title, for a number of different reasons. 'From the Night' is mainly focused on the life of a troubled young man, who has had to deal with violence and a society of intrigue. This could be linked to the film 'This is England' where the audience follows the troubled lives of the young men and women. My group’s thriller is an independent film, with a low budget production, therefore may be suited to a media institution such as Warp films. Warp films tend to take on more independent films and the general market is the 16 – 20 year old demographic, examples of this are, 'Animal Kingdom' and 'Snowtown'. In both of these films it is evident that they are directed towards the younger generation, for example in Animal Kingdom the main character – Josh– relates to an audience similar to his age. As shown in the demographics below, the film was most popular with males under 18, this is because Josh is of a similar age, and therefore the audience can engage and feel empathy for his situation.
My group’s thriller would better appeal to a media institution like Warp Films rather than Working Title, for a number of different reasons. 'From the Night' is mainly focused on the life of a troubled young man, who has had to deal with violence and a society of intrigue. This could be linked to the film 'This is England' where the audience follows the troubled lives of the young men and women. My group’s thriller is an independent film, with a low budget production, therefore may be suited to a media institution such as Warp films. Warp films tend to take on more independent films and the general market is the 16 – 20 year old demographic, examples of this are, 'Animal Kingdom' and 'Snowtown'. In both of these films it is evident that they are directed towards the younger generation, for example in Animal Kingdom the main character – Josh– relates to an audience similar to his age. As shown in the demographics below, the film was most popular with males under 18, this is because Josh is of a similar age, and therefore the audience can engage and feel empathy for his situation.
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| *Animal Kingdom demographics* |
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| *Warp Films website* |
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| *Working Title website* |
Compared to Working Title, Warp’s website has a much more user friendly feel, displaying popular films such as 'Snowtown' as their main attraction. The Working Title website looks a lot more professional, which could suggest their films are more mainstream than Warp’s. Our thriller is not mainstream, like 'Tinker Tailor Soldier Spy', it is a low budget independent film, like 'Animal Kingdom', so we would be better suited to use Warp as our distributor. Also Working Title target a much older demographic (under 40s), for example films such as ‘Tinker Tailor Soldier Spy’ and ‘Contraband’, who have slightly older actors and actresses.
Like ‘Animal Kingdom’, it would be best to use social networking sites as are our main focus for marketing, rather than using adverts, after all our film is low budget, and may be swamped by other more mainstream films, such as ‘Tinker Tailor Soldier Spy’. Also the less money we spend to adverts, the better production our film will be. The success of using social networking sites such as Facebook and Twitter is evident in ‘Animal Kingdom’. Working Title used Facebook and Twitter to advertise ‘Animal Kingdom’, it was one of the most hotly anticipated local releases of the year 2010, and won the award World Cinema Jury Prize at the Sundance Film Festival in 2010. My group’s thriller is mainly focused on the aspects of production, distribution and marketing used by Working Title on ‘Animal Kingdom’, therefore advertising on social networking sites will be more beneficial.
If there was an option to release the film in cinema’s, then companies such as Picture House may be interested in distributing our film. Using Picture House as a distributor could have a major affect on the marketing strategy. Picture House tend to advertise using leaflets and brochures. Over 2.5 million brochures were printed and distributed in cinema's within their chain. They also have a national magazine, in which our film could be advertised. Picture House are also the leading independent cinema operator in the UK
It could be possible to coincide with a rental company, such as LOVEFiLM. LOVEFiLM were brought out by Amazon, and now stream content with Disney, Warner Bros. and Lionsgate. This could become very beneficial, as our film could be advertised on Amazon's website. LOVEFiLM also signed a deal with StudioCanal (a Europe based company) who help fund 'Tinker Tailor Soldier Spy'. The deal allowed StudioCanal titles to be made available to LOVEFiLM members as part of their membership, this would further advertise our film. Also LOVEFiLM have connections with the gaming console XBOX 360, and by signing with LOVEFiLM we could potentially stream content to people with this gaming console, in their own home, therefore widening our audience and further advertising it to the public.
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ReplyDeleteI like the point about discussing Snowtow" amnd Animal Kingdom" which are thriller about young men in extraordinary circumstances. You may wish to also reference "Dead Man's Shoes" and "This is England" as other examples of films produced by Warp and which focus on young men in crisis. You could persuade Warp that your film "Out of the Dark" is a distinctive thriller about a young man who gets sucked into a dangerous web of intrigue and violence because the boy's mother got involved with a drug gang, or with a loan shark because she was in debt .......or...